KDP Select discussion: observing the pros and cons

I wake up today at the bright and early hour of 10:30 in the morning—perk of writing for a living, don’t let anyone tell you it’s not—and there’s an email in my inbox touting KDP Select, a new initiative to increase the amount of lending titles while also compensating writers in the process. Since releasing The Congregation on Nov. 3, 2011, this option has taken on greater significance for me. I have a dog in the hunt, so to speak. 

Initially, I see the “lending” option and think, “What’s in it for me?” At the same time, I acknowledge “Free,” while often vilified as being associated with “self-pubbed crap,” is an effective way to increase exposure and grab those all-important initial reviews. But automatically, I’m thinking how many loss leaders can my sanity afford after pouring so much time into my books?

(Plural, because No. 2 for me will be out in January.) 

Looking at the numbers included in the email, if the money pot is $500,000, as it currently is, and only 100,000 borrows are made for the month, then each borrow is worth $5 to the author. You lend out 10 copies, you make $50. You lend out 1,000, you make $5,000. Obviously, the more in-demand your book is, the better your paycheck. 

Of course, the flip side of that coin is this: if there are 1 million borrows and only $500,000 in the pot, then each one is only worth 50 cents. Is this good or bad for authors? For the most part, I choose good, and here’s why:

1. Free lending on the best supported eReader format in all of publishing

It took me several minutes to figure out the Overdrive option at my local library, and I must say, I didn’t like it. The cover art didn’t come through, there was a due date, and a waiting list. All these things affect my enjoyment of the reading experience in a negative way. Presumably, Amazon’s system will be as simple as making a purchase. Presumably, the cover art will transfer as well. Presumably, the only “due date” will be the one-month option, and if your book is not read in that month, the reader can always re-up it the following month without having to wait on someone else’s term to finish.

2. More people own Kindles than any other eReading device.

Even those that don’t own a Kindle can and do purchase books on the Kindle App via iPad. But then, my understanding is that this promotion is just for Kindle owners, so we’ll just limit our potential reader base to those persons. Even so, you’re dealing with millions and millions of potential readers. The particularly rabid fans can be found over on the @AmazonKindle Twitter profile. Currently, around 80,000 highly targeted candidates. Actual owners dwarf this number, but let’s say that just 1 percent of the most rabid Kindle fans borrow your book each month. That’s approximately 800 people. Using the $5 per borrow example, this would earn you around $4,000. Furthermore, Amazon has guaranteed a minimum of $6 million to the KDP Select lending pool for 2012. That means the revenue pot will be AT LEAST $500,000 per month. Borrows are another story.

3. Amazon giving away 5 days of free promotion every 90 days.

No details included on what that means, but considering that Amazon are pretty much the best marketers around, 20 days of free exposure per year, depending on the depth of that exposure, can be potentially life-changing at best and a shot in the arm for your career at worst. Even if there are 1 million borrows for the month, and you only earn $400, that’s $400 more than you had and the probability that you’ll pick up some good reviews and a nice little boost in the “also bought’s.”

4. Amazon is only grabbing exclusive rights for 90 days versus a lifetime.

I don’t know about you, but I can give up 90 days of my book’s sales life on other outlets if it means exposure and awareness for my titles increase. Granting Amazon the required 90-day exclusivity clause is an excellent way to jumpstart sales and carry the positive buzz over to other eReader platforms.

5. Not everyone will be eligible to participate, which means it won’t kill your sales.

Kindle Owners’ Lending Library is essentially a second revenue stream that you can earn through Amazon. It appeals to a different group of readers (the mostly rabid). Prime members are the only ones eligible. There are many, many more Amazon book customers than Amazon Prime members. Your promotional efforts can reach the widest possible base of Amazon customers, and you could earn 50 cents to $5 per borrow or 35 cents to set-your-own-price per sale. Users of the iPad will still be able to read your book through the Kindle App. Prime owners of a Kindle product will be able to borrow as a perk of their membership.

The Downside:

1. Competing against the big boys. Publishers have some hostility towards Amazon, so there is the possibility that you won’t have to fight Stephen King or Dean Koontz or insert-bestselling-author-name-here for a piece of the pie. However, it’s possible since print copies may continue to be distributed at one’s leisure from any outlet. Should publishers embrace this concept, then it could shrink the royalty pie for newbies considerably.

2. Lack of information regarding promotional tools. Just looking at the KDP Select web page, it’s difficult to determine how effective the “free marketing for 5 days every 90” will be. I do wish the company would give a more involved accounting, so you know what to expect before clicking “enroll.”

3. No grandfathering. The Congregation is on sale at Barnes and Noble, Smashwords, iTunes, Kobo, and virtually everywhere eBooks are sold. Had I known about this option ahead of the publication date, I would have likely not hesitated to give Amazon the 90-day head start. If I want to do that now, it looks like I’ll have to unpublish from Smashwords and wait for the title to disappear on the other sites before becoming eligible. Then, after 90 days, I’ll have to do that crap all over again if I want to have the widest possible reach to electronic readers.

What do you guys think of KDP Select? You can read the details here and the legalese here. Please feel free to let me know if I’m confused on something. I think this is a good overview of the pros and cons, but getting the facts about it out there is my first priority.

I don't want your money

I don't want your money. Not a single dime. Not right now anyway. But I would like your time. More importantly, I’d like to be a good steward of your time.

My debut horror novel The Congregation is out there and ready to devour. I hope it turns bestseller and moves more than a million. Even at the low $3.19 price point, I’d be a rich man.

But it’s more important to me at this juncture to know I’m delivering quality product to my readers. If you’re a fan of the scary, the gory, the grotesque, or the unknown, I’m sure you’ll love the book. If you’re not, then I’d still like to give you your Christmas present early along with a personal thank-you.

Subscribe to my blog by Dec. 1, 2011. I’ll send a coupon code you can then take to Smashwords. Use it to download my book free to the Nook, Kindle, iPad, or derivative thereof. It’s that simple.

Ultimately, I want an audience. A big one. But how’m I gonna do that without you?

One more thing: after you’re done, I’d be eternally grateful if you did two things for me. One, review it. Choose sites like BN.com and Amazon.com or write a review on your own blog. After that, tell your FB friends, Twitter followers, or, God forbid, people you actually see face-to-face.

(Technology abuse—me preacher, me choir.)

Now I've said all that, let me say this: my email address is aric dot mitchell at gmail dot com, and as long as you're not a spamming crap-face, I want you to abuse it. Send me links to your reviews. Talk shop with me about anything horror/writing/book and movie related. You WILL be hearing back from me. With close to 2,000 Twitter followers and more than 800 Facebook friends, it may be a week or two, but you’ll hear from me.

I may make my living with words, but, last I checked, my name wasn’t King or Koontz. Good writing doesn’t happen in a vacuum, and the only way I can deliver high quality horror to your eReaders book-after-book is by knowing what you like and what you don’t. So let's start a conversation.

If you’re just dying to give me money, The Congregation is now available at Amazon and Barnes and Noble directly. That’s where I’d like you to direct your friends. You can also get it on the iPad by using the Kindle or BN apps. Should be available on iBooks in another two weeks, but why wait?

And Merry Christmas, Happy Hanukah. Awesome time of year, friends!

What do you write and where did it begin?

When I was a little boy, all bright-eyed and full of wonder about what the future would hold for me, I never would have thought that 20 years later I’d end up in virtually the same place. I foresaw a Mars landing in my future. A metamorphosis into some kind of intergalactic hero a la Buck Rogers. I’d do that after I rescued a few damsels in distress and put away some bad guys while wearing trademark yellow Dick Tracy coat and hat. Perhaps I’d even swing across the rooftops of a place not unlike Gotham City and do harmless battle, invincible to any effects the Joker could throw my way, because I was a kid, and that’s what we were. Invincible.

My list of fantasies were my reality, and life was a long enough time to experience them for real. Unfortunately, life can do a lot to knock those dreams out of you. But in my case, an unfaithful ex-wife, several missed opportunities, and other unexpected losses along the way have not been enough to take away one dream from the 10-year old boy that still resides somewhere in my psyche. When I’m not busy writing things that keep the lights on, usually for other people, and usually stuff that’s a lot more of a job to me than I would care for it to be, I let the child out to play, and he writes some pretty dastardly, horrific things, some of which you will see when my debut horror novel THE CONGREGATION lands with Kindle, iBooks, and Barnes and Noble in October.

Every scrap of torn flesh, each drop of spurting blood, can trace its roots back to a single comic book that my father allowed me to have one summer day about 20 years ago. I’d heard of the old movie TALES FROM THE CRYPT. I’d also heard that HBO would be doing a TV show of the same name. I was excited about the possibilities, but it wasn’t until I saw an old Gladstone Comics reprint on the newsstand of my local Waldenbooks that it would come to me this was, in fact, the original source material. TFTC was a comic book before it was anything else, and here I was holding a beautifully rendered full color reprint on cheap newsprint and standard four-color cover. The Jack Davis werewolf drawing, the corpse stretched across a tombstone under moonlight, was one of the most beautiful things I’d ever seen. I couldn’t wait to get home and tear through every last page of it.

And that’s what I did. Along the way, I read about a group of poor Hungarian immigrants accused of lycanthropy by a bigoted sheriff. (I actually learned “lycanthropy” was the technical term for werewolf from this book.) The tragic twist of fate that closed the story left me stunned and excited to move on to the next story. “Midnight Mess,” the Vault-Keeper’s offering, was a cozy little small town vampire story with another glorious twist ending that all but took my mind off the fact that there was more than just the Crypt-Keeper in this book. The next tale was one of a cheating spouse looking for a way out and finding that murder was the only way to do it. In the end, just desserts were served. Such was also the case in “This Wraps it Up,” a fast-paced and exciting mummy story.

Beyond these stories, there was a reprint of CRIME SUSPENSTORIES in the back 32 pages. It was filled with more of the same kind of lurid tales, each with a twist at the end I didn’t see coming. When I finished those 32 pages, I went right back to the front of the book and tore through them all again, focusing on advertisements for other books and old Crypt-Keeper’s hilarious verbiage in the letter column.

My whole life I’ve been drawn to horror movies, but this one day is when the dream to become a horror author was born. It’s something I’ll do for the rest of my life, whether I make a dime from it or not. It’s a passion and it was born to me on that hot summer day in our dearly departed bookstore. A lot has changed for me, and a lot has changed for publishing, in the last 20 years. I feel the biggest changes are yet to come, and I’m hopeful of where they’ll take us all on this journey into the future. But the one thing that hasn’t changed is that little tinge of excitement that I still get whenever I break open that old comic book and relive those stories that awakened my creative spirit and showed me how truly fun the world could be through blood colored glasses.

What is your passion, writers? What do you love to write about, and where did it begin for you? I’d love to hear the stories behind the stories. Feel free to share them below.

3 Reasons You Should Never Send Out Another Manuscript

"It occurred to me today that I wrote my first piece of fiction 25 years ago when I was only slightly less awesome than I am today," he boasted, tongue planted firmly in cheek. That's right, it's like my Silver Anniversary. Since that day, I've seen my name in print a few times, and while it was a good feeling then, it feels less cool today. Don't get me wrong. I'm proud of the things I've got circulating around, I really am. But the novelty of becoming a newly published writer has worn off, and I for one am glad.

Sort of like that new relationship. It's exciting and fun and unpredictable at first, but while you never really want to let go of those jittery feelings--ideally, you've found someone that inspires you to be your best at every turn, and if you ever fail at it, you're inspired to dust yourself off and try again--you don't want to go through life worried about using the bathroom while she's in the same apartment.

There comes a point, where you have to be comfortable with who you are, and plan for the future instead of worrying about the present. So all those fantasies I had when I was younger--of hobnobbing with Stephen King and Dean Koontz--them actually looking forward to MY next book--are locked away in my daydreams forever. If it happens fine, but it isn't going to define my happiness, nor my opinions of what it means to be a success as a writer.

What does any of this have to do with why you should never send out another manuscript if you are an aspiring writer? Hold on and I'll tell you. First, let me start by giving you my three reasons as promised in the title of this post:

1. The Technology Has Changed

Self publishing was once a waste of time unless you had tons of startup capital and plenty of time to go from city to city and beg people to buy your book. Few did. If you didn't prep your manuscript and put your life on hold for the next six months while you waited on that form letter rejection, then you were out of luck. The industry gatekeepers, heretofore mentioned as "The Industry," stood watch with haughty Puritan smirks upon their faces and watched as you ran in place, never going anywhere no matter how hard you tried or how tired you got. Then, ebooks came along while we were still living in the world of Adobe PDF readers. Sure, it was kind of cool for business purposes, but if you wanted to read for enjoyment, the last way you wanted to do it was to scroll up and down, especially on a computer screen after waiting five minutes for a 400-page document to load. Fiction ebooks did terribly, and rightfully so. The Industry patted itself on the back for continuing to up book prices and put out crappier product. But those techie geniuses at Amazon and Apple saw opportunity.

2. The Industry Has Changed

Instead of going with the flow and allowing the Industry to have its way with consumers, Amazon and Apple devised formats for reading that were more pleasurable to the eyes and convenient for the common man. They offered books at cheaper prices, and gave you the option to dispose of the book once it had been read without driving out to Goodwill with a 600-pound box of books that you needed a push-cart just to transport to the back seat of your car. If you wanted to keep said book for another read, you could. No problem. A few short years later, and today, we have the Kindle, the Nook, and the iPad. Now, not only is the format better, but the device is as well. Meanwhile, the Industry continues to charge $14.99 for ebooks from popular authors, while decent writers with talent have the opportunity to charge just $2.99 for a novel and use social media and online networking to promote themselves and their books while still enjoying a tidy 70-85% royalty--a heck of a lot more money than they'd ever see from publishing with one of "the big boys." In much the same way that the RIAA inadvertently helped the music industry by screwing itself and removing the middle man from transactions between artist and listener, the Industry has contributed to its own potential demise.

3. The Consumer Has Changed

So who stands to profit from the two changes mentioned above? Two people: the author and the consumer. Who stands to fail? Brick and mortar bookstores and libraries. Meanwhile, the publishing giants will continue to offer premium marketing efforts to the lucky few, but the means for finding an audience has simplified so much that a web savvy author can find exposure for his book without an agent and without a printing press. So in a sense, the publishing companies fail, too. Unless they learn to adapt. Meanwhile, newbie authors with talent are going to charge less for what they write, profit more, and build more personal relationships with their consumers, which, I believe, is truly a win-win--for everyone that matters. When sites like Smashwords.com offer a free formatting and distribution service in exchange for a 15% commission each time you sell a book, it just makes sense to take matters into your own hands. Consumers are already embracing ereading devices. And I've got to believe that my network of contacts on Facebook and Twitter is more likely to pay $1.99 or $2.99 for an Aric Mitchell joint AND help spread the word than they would be if I charged them $33 for the same novel at a vanity press (or $25 with a mainstream publisher, for that matter).

Now would seem like a pretty good time to end this little tirade, but then it occurs to me that I haven't told you where I was going with those first few paragraphs. Here's the skinny of it: I'm done sending out manuscripts, and I think you should be, too, because you have a better chance of winning the lottery than getting accepted by the limited amount of publishing houses still lucky enough to be in business. Each manuscript mailing is like buying a $1.80 lottery ticket. And I've never been much for playing the lottery. I'm far more attracted to the idea that my own God-given smarts can fuel my passion, enhance my creativity, and help me find an audience. The reasons listed above all play in my favor, and yours as well, Good Writer. The Industry would expect you to do most of the marketing for your book anyway. So why not cut out the middle men, charge a FAIR price, embrace technology full-on, and keep pounding those keys?

How do you think the Industry will adapt to the changes mentioned here? Will they? Or will they continue overcharging for a product with very little overhead? Would love to hear your thoughts.

What are you reading now?

Anyone following me on Facebook or Twitter--well, maybe not Twitter so much--will know that I have recently developed a fondness for ebooks. I fought off the urge for a long time, then a friend of mine showed me the error of my ways through the iBooks phenomenon. Even though I am not a big fan of Kindle, it is still a viable ebook platform, and yes, I do read some stuff on there as well, though it isn't nearly as user friendly and doesn't come anywhere close to recreating the experience of reading an actual book.

Nevertheless, in the last two weeks, I've gone from long bouts of reading nothing to reading almost daily. I've blown through one book already and have three others rollicking along nicely. Thanks to ereader platforms, a lot is going to change in the publishing industry over the next few years, and I for one couldn't be happier. So, feeling inspired, I thought I would share what's currently in progress from my library:

Arcane Magazine

Good H.P. Lovecraft inspired short story magazine, available in both print and electronic forms (though limited to the Kindle). From "Gingerbread and Ashes" on, the stories are phenomenal. Nathan Shumate, who helps publish the 74-page collection, has an ear for what makes Lovecraft Lovecraft, and contributes a pretty solid effort himself. Cost is $2.99 for the ereader version and is worth every penny.

Trapped by Jack Kilborn

Mainstream author J.A. Konrath is sticking it to the man with this special edition that includes two versions of his twisted horror novel, both of which were too much for his traditional publisher. For $2.99, Konrath (writing as Kilborn) delivers more scares and gross-outs than you could possibly imagine. Terrific horror effort and unbelievable value for the price. There are enough differences between the two versions of the novel that it really is like reading two books for half the price of one.

Punish the Sinners by John Saul

Twisted, disturbing, and unforgettable, writer John Saul's second horror novel, written in 1989 or 1990, still packs a punch. This one runs about 384 pages and will cost you $7.99 in ereader format. Considering it is hard to find in print form anywhere nowadays, that isn't a bad price. Approaching a tad too expensive for the format, though, but still hovering in reasonable territory as far as I'm concerned.

The Complete Works of Edgar Allan Poe (all free, woo-hoo!)

Good addition. It's in five volumes and free of charge from iBooks. Kindle has the same option. Totally worth your time.

Write or Die by Scott Nicholson and various other contributors

Nicholson has published four comic series, 12 novels, and a slew of short stories. He makes his full time living through the ereader format pretty much, and if anyone is equipped to teach you how to start a writing career of your own in the digital age, it's this guy, and all of his contributor friends. It's also free. But while you're at it, pick up one of Scott's horror novels. He knows how to price these things, and he knows how to write. Whatever you buy from Nicholson will be worth your time and expense.