How do you handle a bad day?

March 16.

The day I became a full-time freelance writer. It was not without its share of hardships. For one, the full-time income wasn’t quite there yet, meaning poor-pitiful-me had to produce some pretty awful dreck to get paid. If you’ve been around the freelance game long enough, you know what I speak of:

Content Mills, duh-duh-duhhhhh!!!

I had a handful of decent assignments, but they were more like fine China around my house. You didn’t eat off them very much.

Slowly but surely, like the Little Engine That Could, I kept chugging along, believing in myself, saying my prayers, taking my vitamins, and inexplicably watching a lot of Hulk Hogan reruns on YouTube.

Today, I’m a full-blown work-for-myself kind of guy, and I feel a lot better about making the rent when it comes due every month. Sounds great, doesn’t it? It is. But it’s not perfect. Take today, for example.

One of my many jobs is I’m a reporter for a new media organization in Fort Smith, Ark., known as TheCityWire.com. We’ve recently expanded to Northwest Arkansas, which would mean something to you if you actually lived here.

(Hint: NWA, as we sometimes refer to it, is where you’ll find the Walmart Headquarters. I’ll wait for the boos and the hisses to die down if you hate Walmart.)

There.

Anyhow, tonight I have two meetings, which take place at the same time. I have another story due before the end of the night. And I’ve got one hush-hush project I’m working on, which could put me in hot water with one particular branch of local government you don’t wanna piss off. My objective will likely piss them off.

So I woke up this morning. My throat felt like a little person was on the inside of my mouth taking a tiny switchblade to my uvula.

My muscles, back, bones, ache—from what, I don’t know. It’s close to 2 p.m., and I haven’t had the energy for a shower or a meal. Just really not the kind of day you should be working, in other words.

Yet here I am, starting my day with a laundry list of complaints in the hope maybe it will energize me to do the actual paid work.

Working for yourself, ladies and gentlemen, is not always a picnic. You’ve got no sick days to run to for help. No personals. No vacation time. You don’t work, you don’t eat. Pretty simple. Throw into the mix, I’m down to the last 10,000 words of my workable draft of The Vacant, which will finish out tomorrow, come Hell or High Water, and you’ve got one tired me.

If you’re serious about working for yourself, you’ve got to realize there are going to be days like this, and you’ve got to find ways to work wthrough them. This bitch-fest blog post is how I’m doing it. I don’t want or need sympathy. I just need to throw some thoughts out on paper, get my fingers working on something with a point, and work out the cobwebs enough so I can do my jobs. All of ‘em.

And already, I feel better.

How do you handle the tough days when your body and/or mind is not cooperating? Horror fans…writers…share your thoughts below.

Kindle Fire Giveaway Finals

If patience is a virtue, and believe me sometimes I am not so sure, then you people are saints for waiting on me to get this up.

On Jan. 1, the deadline I set for the Kindle Fire giveaway, The Congregation finished with only five reviews on Amazon. Luckily for my bank account, I sold quite a bit more than that. It is still a loss leader for those of you curious, but nothing near what I feared. In the process, I picked up five reviews, and since a deal is a deal, only five of you will be slugging it out for the Fire.

Now, per the original rules of the contest, this is for my blog followers to decide, so if you are one, feel free to vote for yourself and direct your friends and family to sign up here at the site and vote as well. The full list of reviews are at this link, so read through them and choose your favorite. The participants, who made it in by the deadline are: S. Mark Dancer, Brad Molder, S. Lawrence, HLLivingLoco, and RedSoxFreak67.

(You all don't hold it against him that he likes those Red Sox, he's actually a swell guy.)

For the sake of transparency, vote in the comments section below the post you are now reading. Simply write the Amazon user name you liked the best. Vote only once. Anonymous votes won't be counted for obvious reasons. Voting closes a week from today at 11:59 p.m.

On Saturday the 14th, your Fire will be ordered and on the way to the address you specify. The rest of you get a free $9.99 (or less) ebook from the author of your choice just because you were such good sports for playing along. Now maybe the next time I do a giveaway, maybe more of you people will take me seriously :).

Seriously, thanks guys, and please tell all the friends and followers you can to buy The Congregation today! It's bloody, it's messy, it's nasty, it's mean, and it's fun. And it won't take up too much of your time.

KDP Select discussion: observing the pros and cons

I wake up today at the bright and early hour of 10:30 in the morning—perk of writing for a living, don’t let anyone tell you it’s not—and there’s an email in my inbox touting KDP Select, a new initiative to increase the amount of lending titles while also compensating writers in the process. Since releasing The Congregation on Nov. 3, 2011, this option has taken on greater significance for me. I have a dog in the hunt, so to speak. 

Initially, I see the “lending” option and think, “What’s in it for me?” At the same time, I acknowledge “Free,” while often vilified as being associated with “self-pubbed crap,” is an effective way to increase exposure and grab those all-important initial reviews. But automatically, I’m thinking how many loss leaders can my sanity afford after pouring so much time into my books?

(Plural, because No. 2 for me will be out in January.) 

Looking at the numbers included in the email, if the money pot is $500,000, as it currently is, and only 100,000 borrows are made for the month, then each borrow is worth $5 to the author. You lend out 10 copies, you make $50. You lend out 1,000, you make $5,000. Obviously, the more in-demand your book is, the better your paycheck. 

Of course, the flip side of that coin is this: if there are 1 million borrows and only $500,000 in the pot, then each one is only worth 50 cents. Is this good or bad for authors? For the most part, I choose good, and here’s why:

1. Free lending on the best supported eReader format in all of publishing

It took me several minutes to figure out the Overdrive option at my local library, and I must say, I didn’t like it. The cover art didn’t come through, there was a due date, and a waiting list. All these things affect my enjoyment of the reading experience in a negative way. Presumably, Amazon’s system will be as simple as making a purchase. Presumably, the cover art will transfer as well. Presumably, the only “due date” will be the one-month option, and if your book is not read in that month, the reader can always re-up it the following month without having to wait on someone else’s term to finish.

2. More people own Kindles than any other eReading device.

Even those that don’t own a Kindle can and do purchase books on the Kindle App via iPad. But then, my understanding is that this promotion is just for Kindle owners, so we’ll just limit our potential reader base to those persons. Even so, you’re dealing with millions and millions of potential readers. The particularly rabid fans can be found over on the @AmazonKindle Twitter profile. Currently, around 80,000 highly targeted candidates. Actual owners dwarf this number, but let’s say that just 1 percent of the most rabid Kindle fans borrow your book each month. That’s approximately 800 people. Using the $5 per borrow example, this would earn you around $4,000. Furthermore, Amazon has guaranteed a minimum of $6 million to the KDP Select lending pool for 2012. That means the revenue pot will be AT LEAST $500,000 per month. Borrows are another story.

3. Amazon giving away 5 days of free promotion every 90 days.

No details included on what that means, but considering that Amazon are pretty much the best marketers around, 20 days of free exposure per year, depending on the depth of that exposure, can be potentially life-changing at best and a shot in the arm for your career at worst. Even if there are 1 million borrows for the month, and you only earn $400, that’s $400 more than you had and the probability that you’ll pick up some good reviews and a nice little boost in the “also bought’s.”

4. Amazon is only grabbing exclusive rights for 90 days versus a lifetime.

I don’t know about you, but I can give up 90 days of my book’s sales life on other outlets if it means exposure and awareness for my titles increase. Granting Amazon the required 90-day exclusivity clause is an excellent way to jumpstart sales and carry the positive buzz over to other eReader platforms.

5. Not everyone will be eligible to participate, which means it won’t kill your sales.

Kindle Owners’ Lending Library is essentially a second revenue stream that you can earn through Amazon. It appeals to a different group of readers (the mostly rabid). Prime members are the only ones eligible. There are many, many more Amazon book customers than Amazon Prime members. Your promotional efforts can reach the widest possible base of Amazon customers, and you could earn 50 cents to $5 per borrow or 35 cents to set-your-own-price per sale. Users of the iPad will still be able to read your book through the Kindle App. Prime owners of a Kindle product will be able to borrow as a perk of their membership.

The Downside:

1. Competing against the big boys. Publishers have some hostility towards Amazon, so there is the possibility that you won’t have to fight Stephen King or Dean Koontz or insert-bestselling-author-name-here for a piece of the pie. However, it’s possible since print copies may continue to be distributed at one’s leisure from any outlet. Should publishers embrace this concept, then it could shrink the royalty pie for newbies considerably.

2. Lack of information regarding promotional tools. Just looking at the KDP Select web page, it’s difficult to determine how effective the “free marketing for 5 days every 90” will be. I do wish the company would give a more involved accounting, so you know what to expect before clicking “enroll.”

3. No grandfathering. The Congregation is on sale at Barnes and Noble, Smashwords, iTunes, Kobo, and virtually everywhere eBooks are sold. Had I known about this option ahead of the publication date, I would have likely not hesitated to give Amazon the 90-day head start. If I want to do that now, it looks like I’ll have to unpublish from Smashwords and wait for the title to disappear on the other sites before becoming eligible. Then, after 90 days, I’ll have to do that crap all over again if I want to have the widest possible reach to electronic readers.

What do you guys think of KDP Select? You can read the details here and the legalese here. Please feel free to let me know if I’m confused on something. I think this is a good overview of the pros and cons, but getting the facts about it out there is my first priority.

Free Kindle Fire Giveaway Writing Contest is here

You’re not talking to a world class marketer, people. That’s why I’ve decided that straying too far from what works is a bad idea. So now that Dec. 1 is upon us, I want to get as unoriginal as I possibly can and attempt to move copies of my ridiculously cheap $3-plus-change horror novel The Congregation.

The way I plan to do that is this: give away a Kindle Fire for free. While much like the Highlander movies, there can be only one KFW (Kindle Fire Winner), nine more of you will not be going away empty-handed. 

Here’s how the Kindle Fire Giveaway Writing Contest works. 

You get my book, which will only run you $3-plus-change if you didn’t get in on the limited time free promotion (ended yesterday). You read it. You write a review (think about 100-150 words) either on your blog, website, or BN/Amazon/iBooks. Send the live link to aric dot mitchell at gmail dot com by Jan. 1, 2012. I read over all of them and choose the 10 best. Then, my blog followers, which could be you if you join, pick the final winner by Jan. 15, 2012. Said winner gets a free Kindle Fire. The other nine get an eBook of their choice, up to $9.99 in value for each prize. 

All prizes are delivered to your door by the end of January 2012. But in order for this to work, we've got to have a cutoff, so I'm gonna have to be firm on that New Year's expiration date. 

Oh yeah, and family members? Sorry, you're out of luck. Gotta be fair. That's why this promotion is only for people, who aren't offended by some bad language and a whole bunch of stomach churning violence. 

This way, I get sales and publicity. You get at least two books for the price of $3-plus-change and a little bit of your time. And some lucky person gets their very own Kindle Fire. Note: if you’d rather have another eReader at or below the Kindle Fire price, then we can do that. And who knows, maybe if you’re wanting a $11.99 to $12.99 eBook, we can work something out there, too. I’m easy to get along with :)! 

So what are you waiting for? We don’t have much time left. To purchase my book, head over to:

Amazon

Barnes and Noble

Apple iBooks (look up “Aric Mitchell” without the quotes in the iTunes Store)

Reading it will only take about 4 to 6 hours of your life. Good luck, and as always, thanks for giving me your time. I promise you won’t be sorry, even if I gotta pay you off.

I don't want your money

I don't want your money. Not a single dime. Not right now anyway. But I would like your time. More importantly, I’d like to be a good steward of your time.

My debut horror novel The Congregation is out there and ready to devour. I hope it turns bestseller and moves more than a million. Even at the low $3.19 price point, I’d be a rich man.

But it’s more important to me at this juncture to know I’m delivering quality product to my readers. If you’re a fan of the scary, the gory, the grotesque, or the unknown, I’m sure you’ll love the book. If you’re not, then I’d still like to give you your Christmas present early along with a personal thank-you.

Subscribe to my blog by Dec. 1, 2011. I’ll send a coupon code you can then take to Smashwords. Use it to download my book free to the Nook, Kindle, iPad, or derivative thereof. It’s that simple.

Ultimately, I want an audience. A big one. But how’m I gonna do that without you?

One more thing: after you’re done, I’d be eternally grateful if you did two things for me. One, review it. Choose sites like BN.com and Amazon.com or write a review on your own blog. After that, tell your FB friends, Twitter followers, or, God forbid, people you actually see face-to-face.

(Technology abuse—me preacher, me choir.)

Now I've said all that, let me say this: my email address is aric dot mitchell at gmail dot com, and as long as you're not a spamming crap-face, I want you to abuse it. Send me links to your reviews. Talk shop with me about anything horror/writing/book and movie related. You WILL be hearing back from me. With close to 2,000 Twitter followers and more than 800 Facebook friends, it may be a week or two, but you’ll hear from me.

I may make my living with words, but, last I checked, my name wasn’t King or Koontz. Good writing doesn’t happen in a vacuum, and the only way I can deliver high quality horror to your eReaders book-after-book is by knowing what you like and what you don’t. So let's start a conversation.

If you’re just dying to give me money, The Congregation is now available at Amazon and Barnes and Noble directly. That’s where I’d like you to direct your friends. You can also get it on the iPad by using the Kindle or BN apps. Should be available on iBooks in another two weeks, but why wait?

And Merry Christmas, Happy Hanukah. Awesome time of year, friends!

In Defense of Crappy Writers

I try not to get caught up in the “us versus them” mentality that often goes on between legacy publishers and independent authors. If you ever want a good debate on the subject, you’d be better off checking out Joe Konrath’s blog, where the topic is touched on almost daily.

But one thing I hear a lot of in the writing community—from both my legacy and indie friends, and yes, it’s okay to have both—is that bad writers are going to ruin things for everyone. Being a contrarian by nature, it was only a matter of time before I was forced into this blog post:

In Defense of Crappy Writers…

That’s right. I’m going to defend authors, who go to market too quickly, refuse to get help from an outside source, and are incapable of proofreading. Indies think bad writers make them look bad. Legacy guys think they create too many distractions for readers, and a distracted reader is a reader, who isn’t buying their book. And virtually all of us, who may not be the greatest writers in the world but know how to weave a yarn, get insulted that offensively bad writers even attempt to do what we do.

We need more gatekeepers. Crappy self-pubbers give indies a bad name! I’ve heard it all, but I’m not convinced. If that’s what you think, consider this:

We need them. You, me, and indies everywhere. And so do legacy publishers. If every person, who ever published a book was a masterpiece writer, the market would be saturated beyond belief. The next Ernest Hemingway could easily go unnoticed. There would be no way to distinguish good writing from piss-poor. We’d all be great, and, subsequently, ignored.

Writing a bestseller is hard, people. The writing is important, but it’s not the only thing that goes into it. You need to proof your book till it shines like gold. You need to hand it off to a brain you can trust. One who will read it and tear it apart. You need to lick your wounds and declare yourself too stupid to write another word before finally getting past the criticism and using the constructive remarks to make it a better book.

You need to get on the social networks and build a Twitter / Facebook following. You need to write blog posts that people may actually find informational, enlightening, entertaining, or inspirational. You need to fight discouragement when your book isn’t selling by writing another book. And you need to go through the entire process again and again and again until the world gets the point that you’re not going away.

It’s the 21^st Century, and there are more opportunities than ever before to find your audience. Write well, write often, finish what you start, and connect with people. Don’t wait for Amazon to algorithm your book to the top. They won’t. Keep writing. Keep connecting. Build authentic relationships with people, and the rest will fall into place.

Crappy writers are not stopping you from doing that, and they’re not stealing your potential audience. They’re proving themselves to be crappy writers, and they’re making your book look that much better when it is finally discovered. Furthermore, they are making your eventual audience grateful to you for providing a good story at a good price.

Bitching doesn’t help. Forming a new body of indie gatekeepers won’t either. Only writing the best book that you know how to write, not becoming discouraged, and continuing to do what you love until you break through or don’t love it anymore will help. Those are the keys to success.

So the next time you buy a 150,000-word tome for 99 cents and pick out 18 spelling and grammar issues on the first page, thank the author. Oh, not personally. That would be tacky, and staying positive is a far better way to live. I mean inside your head. Because when your book finds its audience, that writer is going to make your work stand out.

Joe Konrath has a philosophy: cream will rise to the top. But it can’t do that unless there’s a bottom.

Local Writing Markets: The 21st Century Writer's Untapped Revenue Source

As writers, many of you dream of becoming the next John Locke or J.A. Konrath or Scott Nicholson. There’s nothing wrong with this dream. Keep dreaming it, and more importantly, keep working toward doing it.

But it could be that while you’re so busy keeping up with the Joneses, you’re leaving a huge untapped market out there for someone else to discover. Allow me to share my journey, which has taken place in just a few months time.

I’m a former high school football player. Before I go all Al Bundy on you, let me share how this is relevant. Coming from that kind of culture, I am well aware of how rabid the local audience is for their Friday Night Frenzies. They treat their hometown heroes like gods, basically.

And many locals can tell you stats from a team that played 20 years ago, if said team was good enough. One day over a dinner conversation with my brother, he had the idea of doing a “Where are they now” book series for the Arkansas Razorbacks. It was a good idea, but surely someone was already doing it.

My writer’s brain started working. I checked all the websites that covered local football and discovered two things: 1) There already was an albeit rudimentary “Where are they now” system on former Razorbacks; and 2) Most of the sites were doing the same thing: covering the Razorbacks and the current season of local high school football.

As an Internet writer, I’ve made quite the living with list-based articles and writing on hot national topics pertaining to men’s interests and a variety of other fields that include entertainment, sports and technology. Many of these articles have done gangbusters with people I don’t even know.

Incredibly, nobody was doing this type of thing at the local level. Opportunity was starting to reek like a moldy three week old corpse bricked up in the wall. I had to rip out those bricks and reveal my discovery to the world. So I started thinking. How could I take my background knowledge and experience and use it to create something familiar yet entirely new that on idea alone would appeal to local advertisers?

From this challenge, The Varsity Wire was born. This week, we (and by we, I mean myself and TheCityWire.com owner Michael Tilley) launched the new site as an extension of his established hub for local business news and human interest.

The site’s content is written entirely by me. I cover some of the current season, but I don’t go entirely in that direction because there are too many local sites that are already hitting the scores and stats better than me. I don’t want to compete with them. I simply want to tell stories of interest that pertain to area high school football teams.

So far, the response has been astounding. We have five main sections on the site. Three of the sections are currently under sponsorship. We also have a large local bank supporting the entire site. In just a short amount of time, we’re generating a couple of thousand in revenue, and we’re getting a hugely favorable response from the local school systems.

This experience has taught me several things about making a living—and I mean a good living—as a writer. Here they are:

1. Tap your local writing market

The national level has way too much competition for you to make a lot of money quickly. The faster route is to do your homework and find that untapped niche in your local market. Then, develop a site around it. Pitch your idea only after coming up with several well thought-out features. Then, find people, who are already using the web as a business model and partner with them to avoid the laborious hours of site building that you’re probably not that good at anyway.

2. Diversify your audience

The Varsity Wire is not yet my full time job, but it is giving me a four-figure monthly income. In addition to the other sites that I write for—ThisorThat.com, TheCityWire.com, inStash.com, and a few content aggregators here and there, I’m able to make a nice living in a really crappy economy doing what I love (for the most part). I’m also able to pay the bills while I work on my fiction career, and that brings me to:

3. Turn your active income passive

Look at Nicholson, Rain, Konrath, Hocking, and Locke. Their careers have taken them the digital route because they can write and market well. And because, unlike me, they’re making a passive income off the books they have already written. Hopefully, that will change next month when I unleash The Congregation on the world. But I don’t think it will. I’ll have to invest more of my time and energy into books two, three, four, five and six, in all likelihood, before the public gets the point that I’m not going away.

And that brings me back to The Varsity Wire. Tilley, my partner and friend in this journey, confessed to me that what attracted him so much to my story ideas was this: shelf life. The stories I’m writing and posting this week may not get a huge boom in traffic the first few days, but as The Varsity Wire becomes better known in the surrounding communities, my pieces on “The 5 Best Charleston Tigers Football Teams of All Time,” and “Where Are They Now” for past local football phenoms, will continually bring in traffic and ad revenue. Passive to active. Find a way to do it.

What ideas in your surrounding area have a human interest appeal that you can tap in to? Share your thoughts below.